Customer testimonials are back on trend because we can feed in reviews from independent sources.
If you are in the tourism industry we can utilise the power of Trip Advisor by displaying these reviews on your website. Otherwise Facebook, Google and Trustpilot all provide popular review points which can be inserted.
The reviews that we import can be filtered to ensure they are positive; but the overall star rating, is of course, unfiltered.
Encouraging customers to leave reviews when they have had a good service is part of your digital marketing and is a great way of giving a voice to your customers. Despite being able to filter negative reviews off your website, you will need to look after these as well as you do the positives. These reviews are feedback and an opportunity to hear your customer voices. Many companies give a member of staff the responsibility of monitoring the reviews left online so that quick responses can be given.
Would this be suitable for your website? Please let me know if this is something you would like me to look at for you.