Do you need Facebook Pixel?

Published on: 26th February 2021

How do you advertise your products and services?
Effective advertising needs to reach the right people at the right time – and that can be difficult.

  • What if we could reach people who have already visited your website and re-advertise to them?
  • Better still, what if we could target people who are alike your existing customers? This would really help optimise your budget.

This is where Facebook Advertising comes in to its own. Your customers will fit into a profile with common resemblances. Facebook collects an extreme level of data that we can use to target customers with a high degree of precision. 

To benefit from this a small snippet of code, known as a Pixel, has to go on your website. As soon as we install the Pixel Facebook starts to build a profile of your traffic. The greater the length of time we give this stage, the greater the accuracy. So, if you plan to use Facebook advertising in the future I recommend that we install the pixel now. There is no commitment. 

If you have any questions, I am very happy to talk this through with you.

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