“Begin with the end”
Strategy is the first vital step for any business embarking on digital processes of any kind.
Yes, even your business.
Strategy Comes First
Strategy is a bit of a fancy word for planning; before we embark on anything new, we need to plan where we are going.
So while it is natural for us to start with the problems you are looking to solve, I also need to learn more about your business to help me take in the whole picture.
Your business will have a purpose, goals and values, even if you don’t have these defined. My work and advice must represent these, so I will be keen to learn more about them.
Within our initial conversation, you can tell me about your customers; who are they, where are they, and what are their nuisances and expectations? In addition, we can look at any past data or customer feedback if it is available.
We’ll talk through these points together, discuss and explore. I enjoy working through this part of the process, and clients tell me it is helpful for them too.
You don’t need to do all the things.
It’s true. There are hundreds of digital business options. We don’t need to do them all. It’s more important to apply the right techniques for your business and do them well. Or build them up one at a time.
The biggest struggles I see businesses have is grappling with ‘all the things’ and not completing anything effectively. Others are so overwhelmed by the extent of the options that nothing is put in place. I can help you through both of these scenarios.
Systems generate synergy
When we create a system by deliberately planning out a combination of marketing activities that work together, we generate synergy that gives an outstanding performance.
In terms of performance measurement, we will agree at the outset on which metrics to measure based on our goals.
Price and Engagement
My strategy work is usually packaged in with my other services.
If you wish to engage my support for your business, contact me at [email protected] or call me on 01785 472652.
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